On the league page
A credit under the season line, on the screen every member opens to put a score in and see where they stand. Every tab, all season. It is public, so a visitor following the link from your club website sees it too.
For the person who runs the league
Find a sponsor for your league
Every paid plan carries one sponsor slot: a local business's name under your season line, and at the foot of every picture your members share. Clubs sell it for more than the plan costs.
One sponsor, never two Their name, not a logo We take no cut
What they get
One name, in the two places your members already look
On every picture shared
The standings, the still-to-play list and the results all copy out as images, and clubs post them into the box group chats. This is the half that travels: a picture in a group chat gets seen by people who never opened the page.
A link, if they want one
One tap from the table to their own site. We do not count the clicks and we do not redirect through us, so the only measurement is theirs: their web statistics show your club's address as the referrer.
Where the name goes
Under the season line, and under every result
Their name as they write it. Both of these are real, taken off the live demo.
How often it gets seen
Count it off your own roster
Eight boxes of six is 48 members. If each opens the table twice a week across 36 weeks of league a year, that is 3,456 views of a page carrying one name, plus 5,184 more on the pictures that go round the group chats. About 720 sightings a month, 8,640 across the year, and 180 for every member playing.
That is arithmetic, not a measurement. Nothing on any page we serve counts a reader, so we cannot tell you what your page actually got. Use it to size what you ask for, not to promise a sponsor anything.
- – members in the league
- – sightings a month
- – sightings a year
- – times each member sees it
- – of those, on shared pictures
The starting numbers are a plausible club rather than a real one. Type your own over them. 36 weeks is three twelve-week seasons, and two looks a week is the low end. The pictures assume one into each box's chat every week and two into the whole club's chat, which is the middle of the one to three most clubs post. The monthly figure divides the year by twelve, quiet weeks included.
The arrangement
What to charge, and who to ask
- What to charge
- Yours to decide. Start from what you already sell: a board on the fence, a page in the handbook, a line on the club website. This one runs all year on a page members open every week, and it is the only one of the three you can show somebody on their phone in the pub.
- How long for
- A year, normally. That is the term a sponsor understands, it is what a local business budgets in, and it means one conversation rather than three. Set the date it ends and the name comes down by itself on the day, up to two years ahead. Sell a single season if you would rather try it first.
- Who to ask
- Businesses whose customers are already your members. A physio, a coach, a stringer, a sports shop, a dentist, an estate agent, a builder, the pub that gets the after-match trade. Ask a national brand and you find a form. Ask the physio two streets away and you are asking one person who can say yes.
- What we take
- Nothing. You agree it with them, they pay the club, and we never see it. No invoicing, no payment page, no percentage. The floor to clear is the plan: Division is £75 a year for 3 boxes, Premier is £150 for 10. Anything above that is the club's.
An example
The email that sells it
Short, specific, and it names the number of members rather than describing the league. Send it to one person, not to an address on a website.
Subject: sponsoring the club league
Hello [name],
We run a box league for [48] of our members. It runs on a page they open two or three times a week to put their scores in and see where they are, and the standings go round the group chats as pictures.
There is one sponsor slot on it and I wondered whether you would like it. Your name sits under the season line on that page and at the foot of every picture we share, with a link to your website if you want one. One sponsor at a time, so it would be yours and nobody else's.
We are asking [£amount] for the year, [month] to [month]. If that works I can have it up this week, and you are welcome to see the page first.
[your name], [club]
Send the page with it. There is a section written for them rather than for you: what a club's sponsor gets.
Once they say yes
Three minutes to put it up
1
Be on a plan that carries one
Every paid plan does, starting at Division. On One Box the block is there but switched off, so you can see what you would be buying.
2
Settings, then Sponsor
Type the name the way the sponsor writes it, about forty characters. Add their web address if they want a link, and the date the sponsorship ends if you agreed one.
3
Save, and show them
It appears under the season line straight away and on the next picture anybody shares. Show them the page before you invoice. Clearing the name works on every plan, including the free one.
Send them this
What a club's sponsor gets
A club has asked you to sponsor its internal league. The fee pays for the software the league runs on, so you are keeping going the thing that gives their members a reason to book a court in February. Here is exactly what you get for it.
Their members, every week
A box league is the thing members check. They open the page to arrange a match, to enter a score, to confirm their opponent's, and to see whether they have moved. Your name is under the season line for the whole season. Not a directory nobody visits, and not a fixture list from two years ago.
It travels into the group chats
The standings, the still-to-play list and the results are all shared as pictures, and your name is at the foot of every one. Those land in the same conversations where members arrange their matches, which is a place advertising does not normally reach.
The only one, and no tracking
No second name, no rotation, no banners. It is a name in the club's own type rather than a logo, and there is no report at the end because nothing on these pages counts anybody. If you need impressions and click-through, this is the wrong thing to buy. We take no cut and never see the money: the arrangement is between you and the club.
Before you sell it
Questions clubs ask
Will a sponsor cover what we pay you?
We expect it to, on every paid plan. Division is £75 a year, Premier is £150, and the dearest plan we sell is £220. Against that, the slot puts one local business in front of every member of your league, on the page they check and at the foot of every picture that goes round the group chats, all year. A club that sells it for less than the plan costs has asked one person and stopped.
We are not going to guarantee it, because what your club can ask depends on your town and who you know, and a promise nobody can check is not worth making. But if you have tried and could not sell it for more than you pay us, we would genuinely like to know. That would tell us something about this page rather than about your club.
Can we have two sponsors, or use a logo?
No to both. One sponsor at a time, because the moment there are two the page has an advertising slot rather than a supporter. If you have two interested businesses, sell them consecutive seasons.
And it is a name in the club's own type, not an image. That is what keeps the page and every shared picture readable when it arrives in a group chat as a thumbnail, which is where most people see it. Tell the sponsor before you sell it, not after.
How do we prove how many people saw it?
You cannot, and we are not going to invent a number so you can. There is no counter behind a league page, no redirect through us and no click tracking, because a visitor-counting system is the thing this product has spent its design refusing to be.
What a sponsor can measure is their own end: give them a link and their web statistics will show your club's address as the referrer. Beyond that, say plainly that they are buying presence in a club they know rather than a report.
What happens to the sponsor if we change plan?
A sponsor comes with a paid plan. Drop back to One Box and the name stops being shown, on the page and on every picture, the moment the plan changes.
What you typed is kept. Buy the plan back and it returns with nothing retyped.
Our juniors read this page. Is a sponsor appropriate?
It is a name and, if you add one, a link. No advertising network, nothing targeted at anybody, and no reader tracked or profiled on any page we serve. A junior sees the same name an adult sees and nothing follows them away from it.
The content rule is ours and we will enforce it: no gambling, no alcohol brands, nothing political. If you would not put it on the clubhouse wall, do not put it here.
Before you can sell the space
You need a league on it worth sponsoring
Start with one box, free for good and with no card. Build a season, get your members using it, and go and ask somebody once there is a page to show them.